More Than Doubling Revenue Without Growing the Fleet

The Challenge

Kelowna Boat Charters needed to fill more of the calendar without adding boats, in a market where demand is compressed into a few months and competition for high-intent search is concentrated in that same window.

1. Fill open calendar slots that carry fixed cost with no revenue against them.
2. Grow revenue without growing the fleet or the cost base.
3. Compete for high-intent local search in a crowded seasonal market.
4. Capture demand inside a short booking window where timing decides the season.
5. Convert website visitors into confirmed bookings, not just inquiries.
6. Keep customer acquisition costs down while scaling ad spend.

The Solution

IN-HOUZ built and manages an integrated growth program across paid search, SEO, and conversion optimization, tuned to utilization and margin rather than raw traffic.

1. Built a digital marketing strategy focused on calendar utilization and profitability.
2. Managed Google Ads campaigns optimized for return on ad spend.
3. Improved organic search rankings through ongoing SEO.
4. Optimized landing pages to convert more visitors into bookings.
5. Ran continuous conversion rate optimization across the booking funnel.
6. Monitored performance analytics and reporting to guide spend decisions.

The Result

The partnership positioned Kelowna Boat Charters as one of the Okanagan's premier charter experiences and more than doubled booking revenue on the fleet it already had.

1. Grew booking revenue 85.6% in year one.
2. Followed it with another 29% growth in year two.
3. More than doubled booking revenue on the same fleet, with no added boats.
4. Increased calendar utilization to improve margins and operating efficiency.
5. Reduced customer acquisition costs while scaling qualified traffic.

Services

• Digital Marketing Strategy
• Google Ads Management
• Search Engine Optimization (SEO)
• Conversion Rate Optimization
• Performance Analytics & Reporting
• Landing Page Optimization