Building a Stronger Digital Presence for a Growing Clinic

The Background

Lakeshore Vein & Aesthetics Clinic is a physician-led practice in Kelowna, treating vein conditions and offering aesthetic services under the same roof. Provider hours are fixed and demand is seasonal, so growth comes from filling the calendar better rather than expanding it. With over seven thousand patient records on file and only seventeen percent of those patients crossing between the vein side and the cosmetic side, the biggest opportunity was already sitting in the database.

IN-HOUZ partnered with Lakeshore Vein & Aesthetics Clinic as its full marketing partner, responsible for paid advertising, organic search, social media, patient communication, and marketing automation.

The Challenge

The clinic needed to get more out of the provider hours and the patient list it already had, while its paid advertising ran through an outside vendor with little visibility into what was actually working.

1. Fill provider hours that carry the same cost whether the room is used or not.
2. Capture demand inside a treatment season compressed into part of the year.
3. Turn thousands of past patient records into present-day bookings.
4. Take back a Google Ads account run by an outside vendor with markup and unclear return.
5. Compete for high-intent local search against national aesthetics chains.
6. Follow up with patients consistently without adding work to the front desk.

The Solution

IN-HOUZ rebuilt the clinic's marketing system from the ground up and now runs it end to end, on a clear order of operations: reactivation before acquisition, education before promotion, and a monthly review with clinic leadership where every number gets shown.

1. Audited every marketing platform and consolidated access, tracking, and reporting into one clear view.
2. Took over the Google Ads account from the previous vendor and rebuilt every campaign with no markup on ad spend.
3. Segmented the full patient database by treatment history, referral source, and value so campaigns went to the people most likely to book.
4. Built lifecycle automations so patients hear from the clinic at the right point in their care.
5. Published monthly educational content that answers common questions before they get to the front desk.
6. Timed campaigns and content to the treatment calendar so promotion lands when the schedule can absorb it.

The Result

The core treatment calendars now stay booked months ahead, the reactivation work is measured against appointments rather than opens and clicks, and the paid media supporting it costs less than it used to.

1. Keeps core treatment calendars booked several months out, year-round.
2. Ties every reactivation campaign to the appointments it produced.
3. Cut Google Ads spend by 52% while growing clicks by 27%.
4. Grew form submissions by 61%.
5. Ranks first in organic local map results for key vein treatment search terms.

Services

• Digital Marketing Strategy
• Google Ads Management
• Search Engine Optimization (SEO)
• Social Media Management
• Marketing Automation & Patient Lifecycle
• Email & SMS Campaign Management
• Content Strategy & Copywriting
• Monthly Strategy & Performance Reporting

‍