Making Accessibility Seamless Across a 650,000-Visitor Event

The Background

The National Western Stock Show is one of North America's most recognized agricultural and western heritage events, welcoming more than 650,000 visitors each year. With a large and expansive event complex, providing accessible transportation is an important part of ensuring every attendee can move around the grounds and experience the event.

The Challenge

The National Western Stock Show needed a more efficient way to coordinate transportation for guests with accessibility needs across a large and busy event environment.

1. Make it easier for guests to request accessible transportation from anywhere on the event grounds.
2. Simplify the process of receiving and managing transportation requests.
3. Give event staff a clear and intuitive way to coordinate and dispatch rides.
4. Reduce the operational complexity of managing transportation during the event.
5. Create an experience that works seamlessly across mobile devices.
6. Build a flexible platform that could support the scale and unique requirements of the event.

The Solution

IN-HOUZ designed and developed a custom web-based mobility platform that connects transportation requests from attendees with the staff responsible for coordinating and dispatching rides.

1. Created a mobile-friendly experience that allows guests to request transportation directly from their devices.
2. Designed an intuitive booking workflow tailored to the event's accessibility program.
3. Developed a centralized interface for staff to manage and dispatch transportation requests.
4. Streamlined communication between guests and the team coordinating mobility services.
5. Designed the platform around the unique layout and operational requirements of the event grounds.
6. Built a responsive and scalable solution capable of supporting a high volume of attendees.

The Result

The new platform made accessible transportation easier to request and more efficient to manage, helping the National Western Stock Show provide more mobility support to guests throughout the event grounds.

1. More accessible transportation options for guests with mobility needs.
2. A simpler way for attendees to request transportation from their mobile devices.
3. More efficient booking and dispatch management for event staff.
4. Improved coordination across the large event complex.
5. A more seamless accessibility experience for attendees.
6. More transportation provided to guests with accessibility needs during the 2024 National Western Stock Show than ever before.